Tuesday, 3 September 2013

Introducing Kindle MatchBook: bundled print and ebook editions from Amazon

Amazon today announced the launch of Kindle MatchBook, a new benefit that will give customers the option to buy—for $2.99, $1.99, $0.99, or free—the Kindle edition of print books they have purchased new from Amazon. All my books will be available in this promotion, which launches in October 2013.

Print purchases all the way back to 1995—when Amazon first opened its online bookstore—will qualify once a publisher enrolls a title in Kindle MatchBook. Over 10,000 books will be available when Kindle MatchBook launches in October. You can learn more by visiting www.amazon.com/kindlematchbook.

Here's some more information from Amazon's press release:

“If you logged onto your CompuServe account during the Clinton administration and bought a book like Men Are from Mars, Women Are from Venus from Amazon, Kindle MatchBook now makes it possible for that purchase—18 years later—to be added to your Kindle library at a very low cost,” said Russ Grandinetti, Vice President of Kindle Content. “In addition to being a great new benefit for customers, this is an easy choice for publishers and authors who will now be able to earn more from each book they publish.”

Bundling print and digital has been one of the most requested features from customers. With Kindle MatchBook, they can keep their favorite book on their shelf, and have a copy in their digital library for reading, perhaps re-reading it with features like X-Ray and Popular Highlights.

Kindle MatchBook features include:

Kindle editions at a great price: Amazon customers who purchase or have purchased qualifying print books can get the Kindle edition for prices that are typically $2.99, $1.99, $0.99, or free.

For book purchases dating back to 1995: Print purchases all the way back to 1995—when Amazon first opened its online bookstore—will qualify once a publisher enrolls a title in Kindle MatchBook.

Easy discovery: Readers can easily look up their entire print book order history to discover which of their past purchases are enrolled in Kindle MatchBook.

Popular Kindle-only features: As with regular purchases, Kindle MatchBook titles have unique features such as Whispersync, Popular Highlights, and X-Ray.

Read anywhere capabilities: In addition to Amazon’s best-selling Kindle devices, customers can download a free Kindle reading app for iPhone, iPad, Android tablets and phones, PC or Mac and start building their Kindle library today.

Kindle MatchBook will launch with books from Ray Bradbury, Michael Crichton, Blake Crouch, James Rollins, Jodi Picoult, Neil Gaiman, Marcus Sakey, Wally Lamb, Jo Nesbo, Neal Stephenson and me.

Amazon Publishing will include all its titles in Kindle MatchBook. Authors and publishers using Kindle Direct Publishing (KDP) can enroll their books in the program today by visiting http://kdp.amazon.com.

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